10 Digital Marketing Hacks in 2024! -DigiVu Wrapped

Small businesses often struggle to manage their social media while keeping up with daily operations. However, using the right tools can save you a lot of time without compromising the quality of your online presence. This blog talks about 10 hacks that reduce the efforts you need to put in while boosting productivity and making your every minute count.

1. Use Social Media Management Tool

• Why It Works: Social media management platforms help to schedule content posting and analytics tracking, letting you focus on strategy instead of execution.

• Best Tools: Hootsuite for multi-platform scheduling, Buffer for ease of use, and Sprout Social for analytics.

• Pro Tip: Batch-create content and schedule posts for the week or month.

  

2. Create and Reuse Content Templates

• Why It Works: Templates for graphics, captions, and ads reduce the time required for each posting while ensuring consistency.

• Platforms to Use: Canva for customizable graphic templates and Notion for caption templates.

• Example: Design a carousel template in Canva for Instagram that you can reuse by swapping text and images.

• Pro Tip: Pre-plan templates for holidays to stay ahead.

• Impact: Consistent design reduces the time needed for each post and makes your feed look aesthetically pleasing.

  
  

3. Batch Your Content Creation

• Why It Works: Producing multiple pieces of content in one session saves time and helps maintain consistency.

• Steps: Dedicate a day or two to brainstorming ideas, making content, editing, and scheduling.

• Example: The viral food truck business reels that you watch on Instagram, they shoot most of their videos (like fun interactions with customers) in a day and use them throughout the week. This ensures consistency while saving time during busy workdays.

• Pro Tip: Use a content calendar to plan ahead.

  
  

4. Leverage User-Generated Content (UGC)

• Why It Works: UGC encourages engagement while minimizing content creation efforts.

• How to Implement: Encourage customers to post with a branded hashtag or tag your account. Free marketing!

• Example: The “Share a Coke” initiative saw the iconic Coca-Cola logo on bottles replaced with the theme 'Har Rishta Bola, Mere Naam Ki Coca-Cola.' Consumer posted on social media with a Coke bottle in their hand.

• Pro Tip: Always get permission before sharing UGC and tag the creator to foster goodwill.

• Impact: Builds trust and gets you content effortlessly.

  

5. Repurpose Existing Content

• Why It Works: Reusing content maximizes ROI on creation efforts while maintaining freshness.

• Example: Transform a blog post into short Twitter threads, Instagram stories, and even LinkedIn posts.

• Tool: Lumen5 converts blog content into videos, making you able to post on platforms like YouTube or TikTok.

• Pro Tip: Use high-performing posts as the basis for new formats (e.g., an Instagram Q&A from a popular blog topic).

  
  

6. Automate Engagement Tasks

• Why It Works: Automation tools handle routine tasks and automate your interactions with the audience, freeing you to focus on strategy.

• Tools to Try: ManyChat for chatbot responses, Zapier for automating repetitive tasks like data entry or cross-posting.

• Pro Tip: Set automated responses for FAQs and thank-you messages for your DMs.

• Example: Have you seen those reels where they ask you to comment a word below for a link to the product? Yes, they use such applications, which not only boost their engagement, making  audience interact, but also make it audience-friendly.

  
  

7. Focus on One or Two Key Platforms

• Why It Works: Concentrating efforts on the platforms where your audience is most active saves time and resources.

• Action Plan: Analyze audience behavior—Instagram and Facebook for B2C brands, LinkedIn for B2B businesses.

• Pro Tip: Once you know how an algorithm on one platform works, you can use similar strategies for other social media.

  
  

8. Invest in Analytics

• Why It Works: Data-driven decisions prevent you from wasting your efforts on underperforming strategies.

• Tools: Use built-in analytics like Instagram Insights or advanced platforms like Google Analytics to get insights on your campaigns.

• Example: Identify which posts are driving the most traffic and make similar content.

• Pro Tip: Focus on metrics like engagement rates and conversion tracking to understand ROI.

  

9. Collaborate with Influencers

• Why It Works: Influencers expand your reach to their existing audience and lend credibility to your brand.

• How to Start: Use tools like Upfluence to identify micro-influencers in your niche.

• Pro Tip: Micro-influencers are often more affordable and bring higher engagement rates than larger influencers.

  
  

10. Use AI Tools for Content Assistance

• Why It Works: AI accelerates your social media tasks like content creation, proofreading, and ideation.

• Tools to Try: Jasper for ad copy, ChatGPT for captions, Grammarly for error-free content.

• Pro Tip: While AI speeds up the process, always review and add a human touch to it, of course.

  
  

Social media marketing doesn’t have to consume all your time. By implementing these 10 hacks, you can maintain a consistent, high-quality online presence while staying productive, or you can just skip all the hassle and let experts at DigiVu handle your worries!

Which hack will you try first? Share your thoughts or experiences in the comments!